Wednesday, January 30, 2019
Tuesday, January 15, 2019
CCIS Talk: The Application of Data Science in Advertising
Dear All,
You are welcome to attend.
Title: The Application of Data Science in Advertising
Date: 18/2/2019
Time: 1pm-2pm
Venue: KB316, UTAR Sungai Long Campus
Synopsis
In this talk, the speaker will share the journal from engineering graduate into data science. In particular, his current work and the advice for the engineers graduates who interested at advancing their career in data science. In this talk, the speaker will discuss the application of data science in advertising, particularly the current practice of tracking users to audience targeting.
Speaker: Dr. Chong Zan Kai
Dr. Chong Zan Kai, Machine Learning Engineer at Analytics Data Advertising (https://my.linkedin.com/in/zan-kai-chong)
Dr. Chong Zan Kai is a PhD graduate from University Tunku Abdul Rahman (UTRA). He has been a lecturer in Faculty of Engineering Science, UTAR for 7 years and currently a machine learning engineer at Axiata Digital Advertising.
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